An assistant who drafts. You decide what ships.
Montaic is a quiet, serious marketing tool for real estate agents. At the center of it is Benjamin, an assistant who writes your listings, social posts, and client follow-ups in your voice, screens every draft for fair housing, and never sends a thing until you have read it and approved it.
The Full Story
Real estate marketing eats the hours you do not have.
Every week, agents write listing descriptions from scratch, rebuild fact sheets by hand, and retype the same property details across a dozen platforms. The tools meant to help are either generic AI that writes lifeless, slightly-off copy you would be embarrassed to send, or agencies priced and paced for a brand, not a working agent.
So we built Benjamin.
Benjamin is an assistant, not a content firehose. You tell him about a property or a client, and he hands back finished, review-ready work: the MLS description, the captions, the fact sheet, the follow-up email. He writes in your voice, learns it sharper with every listing, and screens every draft for fair-housing language before you ever see it. Then he waits. Nothing reaches your social, a lead, or the MLS until you have read it and said yes.
Benjamin understands real estate. He knows the difference between a charming starter home and a Class A office asset. He knows “cozy” does not mean the same thing in every market, and that a $2M listing in Honolulu calls for a different register than a cap-rate-driven deal in Dallas.
Montaic serves residential agents, commercial brokers, and teams through one tiered platform. Individual agents get the full residential toolkit. Brokerages add voice cloning, commercial properties, and team seats on a single bill. Commercial work gets institutional framing: investment summaries, financials, and executive-level fact sheets.
The longer you work with Benjamin, the more he sounds like you and the less you edit. But the rule never changes. You approve everything. He drafts, you decide, your name goes on the work.
We are not an AI company that happens to serve real estate. We are a real estate tool with an assistant who is very good at the part you would rather not do.
Mission
To give real estate agents an assistant that sounds like them, saves them hours on every listing, and hands back work good enough to send as-is.
Vision
To be the first thing an agent reaches for when a new listing lands. Benjamin knows your voice and your market, and makes the writing part disappear.
What We Believe
You approve everything
Benjamin drafts. Nothing posts, sends, or hits the MLS until you have read it and said yes. He is an assistant, not a bot running your accounts.
Your voice, not a template
Benjamin learns how you write and keeps every draft sounding like you. Your clients should not be able to tell it was not you at the keyboard.
Fair housing, by default
Every draft is screened for fair-housing language and checked against your MLS rules before it reaches you. On every plan, including free.
Precision over volume
We optimize for work you would actually send, not output you have to fix. One good draft beats ten you have to rewrite.
Built for professionals
Made for licensed agents and brokers who take their marketing seriously, residential and commercial alike.
Honest about the tech
Clear about how Benjamin works, how your data is handled, and what the tool can and cannot do.
See your voice on the page
Run your next listing through Benjamin and read what comes back. Full Pro, free for 45 days, no card.